Logo Design | Product Design

So, I got a freelance job to redesign a logo for a local Drink Delivery company. They deliver out of an old ice cream truck to your house. Their current logo was a little sterile. Droofin, which is Scottish for “I need a drink,” was also going to mainly focus on delivering craft beer. So, I did a little research and developed a couple of logo options, one based on a vintage beer logo look and the other on a pub-style logo that would nod to their Scottish namesake. Check it out! Super happy with them, still waiting to hear their reaction.

Their original logo:

My vintage beer looks based off of beer logos of old:

Pub-Style look:

Merch examples of how they can be used. (Note: Augmented the ‘F’ to make it a little more legible as an ‘F’ per feedback.)